The Finance
Pulse Report

FINANCE EXECS BARE ALL, SHARING STARTUP DATA AND BENCHMARKS

Get a raw and unfiltered glimpse into the world of tech CFOs, as they struggle to navigate today’s turbulent market dynamics. Our data highlights their sentiments, strategies and shifting priorities, providing tech finance professionals and management teams with the visibility necessary to make smarter, data-backed decisions.

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Biggest challenge

Reaching sales targets is by far the biggest challenge for finance professionals today

63^% Reaching sales targets
46^% Running out of funds
40^% Fundraising
37^% Economic downturn
8^% Inflation

Down round predictions

The majority of finance professionals fear a down round is coming, although most have escaped it until now

10^% Report they completed a down round in the past 12 months
47^% Report it's more likely than not that their next round will be a down round

Team growth

The hiring slowdown will continue, as the majority of firms won’t actively grow their teams

21^% Actively hiring
23^% Downsizing
30^% Backfills

Marketing Cuts

Marketing cuts are expected in next 6 months, making it more difficult to reach sales targets

42^% Expect Marketing cuts due to recession concerns

Stricter terms

More aggressive covenants are coming back into the picture

Executives at tech companies and startups are open to increasingly aggressive covenants from investors, terms that were practically unseen just a year or two ago. Power is shifting away from founders to investors and lenders, enabling them to dictate stricter terms in order to protect their interests in today’s unstable market economic environment.

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