From Sci-Fi to Reality, How Generative AI Will Shape a Better Future

Shiran Mlamdovsky Somech isn’t just another entrepreneur; she’s a visionary at the forefront of using Generative AI (GenAI) for social impact. As the founder of Generative AI for Good, Shiran blends technology with social impact, creatively using AI to address global challenges.

Her projects, recognized by prestigious bodies like the United Nations and NATO, focuses on enhancing awareness, empathy, and social change through AI. With a rich background including over a decade in startups, media and global corporations, Shiran’s expertise is as diverse as it is deep.

In this interview, we discussed with Shiran the power of AI that transcends its traditional purpose in the tech world, revealing its potential to create a positive societal impact and drive real change. Her perspectives are invaluable for anyone seeking to grasp the crucial link between technology and social good, showing how Generative AI is shaping a better future.

What are your predictions for this industry in the next year?

In the short term, I think that the collaborations among NGOs, governments, and corporations will mark a significant step forward. These partnerships, focused on addressing specific SDGs such as climate action, health, and education, are set to initiate a wave of change. Additionally, the use of GenAI in ESG analytics by corporations will play a pivotal role in enhancing responsible decision-making. We can also expect to see pilot projects emerge, demonstrating GenAI’s practical applications in fields like resource management, agriculture, and healthcare access.

And what about in the long-term, for example the next 5 years?

In the next five years, I see GenAI playing a huge role in achieving Sustainable Development Goals (SDGs). We’re talking about using AI to narrow the gender gap, predict climate risks, bring healthcare to places where it’s really needed, and make education more personalized. I’m excited about the idea of creating global platforms where everyone can share data and AI models – it’s going to help us all work together better on SDG targets.

From my perspective, GenAI is going to be a big part of how companies manage their business. It’s not just about making things more efficient; but also about using AI to really make a difference in society. At the same time, we need to be careful about how we use AI. Developing ethical guidelines specifically for AI in SDGs is extremely important to make sure it is used fairly and justly, especially in sensitive areas.

I also think there’s going to be a shift in education and workforce training. We need to get ready for a future where AI is everywhere, and that means not just learning how to use AI, but also how to think critically about it.

Beyond the next five years, GenAI will likely become central to strategies aimed at achieving SDGs. This evolution will encompass predictive modeling for climate risks, AI-driven healthcare and mental health solutions, women and population at risk safety, personalized AI in education and building more equality, liberal and tolerant society. Moreover, I believe that we can anticipate the integration of GenAI into core business strategies of corporations, not just for efficiency but as a means of social innovation. Concurrently, the development of ethical frameworks specific to AI’s role in SDGs will be crucial, ensuring equitable and fair use of AI in critical areas. Finally, the focus will also shift towards education and workforce development, preparing for an AI-driven future and emphasizing both technical and critical thinking skills.

Incorporating GenAI to address SDGs requires a balanced strategy that respects ethical boundaries, promotes collaboration across sectors, and focuses on long-term sustainability and social impact.

What can large organizations do to promote the usage of GenAI for good? Are they doing something today?

As a leader in leveraging generative AI for social good, I see a profound opportunity for large organizations to drive positive change. These entities can promote the use of GenAI by integrating it into their corporate social responsibility (CSR) strategies, creating real and measurable impact in society. This goes beyond philanthropy; it’s about embedding a company’s values into its business model and operations, thereby building a legacy that’s both impactful and inspiring.

By aligning GenAI for good initiatives with their Environmental, Social, and Governance (ESG) goals, companies can demonstrate a deep, actionable commitment to the betterment of society and the environment. This alignment not only fulfills ethical obligations but also resonates with investors and consumers who are increasingly making choices based on corporate responsibility and sustainability.

Today, we see companies enhancing their brand reputation and customer loyalty by being at the forefront of ethical GenAI use. Such involvement positions them as leaders in innovation while showcasing a commitment to doing business responsibly.

Moreover, by engaging in GenAI for good, organizations can attract and retain top talent. Professionals are increasingly seeking to work with companies that are not just leaders in their field but also demonstrate a commitment to making a societal impact. Employees want to be part of organizations that contribute to a greater cause, which in turn can lead to increased job satisfaction and loyalty.

To actualize these benefits, it’s not just about what organizations can do; it’s about what they are already doing. Many are taking significant strides by incorporating AI technologies in ways that support social initiatives, drive awareness on critical issues, and foster a culture of innovation geared towards the common good. The journey is ongoing, and the potential for good is immense as more organizations recognize the value and responsibility of using generative AI ethically and effectively.